In the era of telecommuting and coffee shop branch offices, Facebook has replaced the watercooler, LinkedIn is the new resume and Skype is the new boardroom. Let’s face it. Your online ‘brand’ has become your most public persona. Along with the vast benefits that social media bring a new world has opened up for fraud, misinformation and brand abuse. Holmes is not only a top brand protection investigator. He is also the one-man marketing department for his firm. Combining his two passions of trademark investigations and social media, he will take you on his journey from creating his first blog, designing his firm’s website, and planning a social media strategy and then arm you with brand protection tactics that he employs for his clients. Rob gave this talk, entitled Brand Protection and Social Media in June 2012 in Dallas, Texas.
With the advent of universal social applications such as Google Friend Connect, Facebook Connect, OpenID, etc., we have seen more websites in the last year or so become part of a large community some call the Social Web. I know many of my readers are from all over the world and already on one social network or another. Most people have a Google account.
So I decided to add Google Friend Connect functionality to Knockoff Report. What does it mean to you? It will not affect the static content of the site, but it will give you the ability to claim yourself as someone giving me moral support (best reason) and also to give you the ability to comment on posts more easily. Click it. You know you want to.