Is Symantec Out of Their Collective Mind?

I tried hard.  I really did.  But I could not think of a celebrity who was as prolific of a criminal as Snoop Dogg aka Calvin Broadus.  Having said that, I found their choice of this dirtbag as their anti-crime spokesman to be sophomoric to say the least.  Last week if you asked me if there was a company flaky enough to choose a man who frequently portrays a criminal (in real life and on screen) as their spokesmen against crime I would tell you that you were smoking whatever drug it is that Snoop Dogg deals at his concerts.  Before writing this article I checked my calendar to see if it was April 1st.  It isn’t.  This is real, folks.

Symantec launched their “Hack is Wack” campaign for their Norton security products today which features felon Snoop Dogg as their (I’m using this word loosely) evangelist.  Not only did this guy come out of his teens with a criminal record, he has been arrested for his involvement in a number of murders, drug dealing and sex with underage girls.

Symantec could very well be as “wack” as the hackers they are going after.  I will call it a wash.  I have personal knowledge that the folks in Symantec’s brand department are not the brightest of bulbs, but this is so much more than stupid.  How’s this for branding?  “Sure!  He may be a drug-dealing, foul-mouthed, murdering rapist, but at least he isn’t a cybercriminal.”

I don’t feel secure.  I feel like uninstalling my Norton products, taking a shower and locking my doors and windows.

6 comments on “Is Symantec Out of Their Collective Mind?

  1. Dottie Laster
    September 7, 2010 at 11:19 am #

    I agree totally with what you said. I combat human trafficking which includes forcing women and children into prostitution. Any child in commercial sex is a victim of trafficking and therefor any adult contributung to this is a trafficker and could face 15 years to life for their involvement.
    The persona of Snoop Dogg is to glorify pimping- this adds to the social misinderstanding of the horrors of prostitution. Again the underlying message is unsafe due to partnering with criminal activity.

    • Rob Holmes
      September 8, 2010 at 3:11 pm #

      Thanks, Dottie. Turning anyone who exploits others into a role model is bad business and just plain wrong.

  2. Dottie Laster
    September 7, 2010 at 11:19 am #

    I agree totally with what you said. I combat human trafficking which includes forcing women and children into prostitution. Any child in commercial sex is a victim of trafficking and therefor any adult contributung to this is a trafficker and could face 15 years to life for their involvement.
    The persona of Snoop Dogg is to glorify pimping- this adds to the social misinderstanding of the horrors of prostitution. Again the underlying message is unsafe due to partnering with criminal activity.

    • Rob Holmes
      September 8, 2010 at 3:11 pm #

      Thanks, Dottie. Turning anyone who exploits others into a role model is bad business and just plain wrong.

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  1. Tweets that mention Is Symantec Out of Their Collective Mind? -- Topsy.com - September 3, 2010

    […] This post was mentioned on Twitter by Rob Holmes, Rob Holmes. Rob Holmes said: Is Symantec Out of Their Collective Mind?: I tried hard. I really did. But I could not think… http://goo.gl/fb/lcvNC […]

  2. Tweets that mention Is Symantec Out of Their Collective Mind? -- Topsy.com - September 3, 2010

    […] This post was mentioned on Twitter by Rob Holmes, Rob Holmes. Rob Holmes said: Is Symantec Out of Their Collective Mind?: I tried hard. I really did. But I could not think… http://goo.gl/fb/lcvNC […]

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