Be an Intellectual Property Hero; Don’t Ignore Social Media

April 22, 2010

In the Intellectual Property world, few things matter as much as a name.  Since the advent of the business name and the trademarked word, nothing has been used to identify quality and individuality more than a unique name.  A unique name, as obvious as it sounds, is how people know to buy your product instead of something else.  This was common sense back when there were only billboards, magazines, radio and television.  It was also manageable.  Read the rest of the article here…