Tag Archives: United States

Rob’s Jobs Series: “The Seaver Method”

The Seaver MethodTom Seaver was voted into the Baseball Hall of Fame in 1992 with a 98.8% vote on the first ballot. Even 21 years afterward, this is the highest consensus of all time. I know you’re asking, “Why does Rob Holmes, a private eye, care about a pitcher from the 70s in regard to being a private eye?” He was voted by his critics to be more qualified than anyone that came before, or after him, to be in the Hall of Fame.  Back in the 1970s, when he was at his peak performance, a reporter asked him when he decided to change pitches. His response was, “I throw the same pitch until it doesn’t work no more.”  This is the best business advice I have ever received.  Still, after many years in business:

1. I develop an arsenal of weapons.
2. I decide which one is the best, then prioritize.
3. I strike the first bastard out.
4. I keep throwing the same pitch until it doesn’t work no more.
5. I throw another great pitch until it doesn’t work no more either.
6. Repeat until the opponent is defeated.

In investigations, or even business, this is always the case. I’ve read books written by great businessmen like Trump, Welch, Collins and the like.  But the only thing that resonates with me is the “Seaver Method” that says sticking with what works is always the best thing to do.  No matter what the theory is… what works is all you know.  Keep at it until it don’t work no more.  Then move on to the next idea.  And so forth.

Here endeth the lesson.

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Cents and Censorbility

Google recently forfeited a half billion dollars generated by counterfeit drugs sales after being being held responsible by the United States Department of Justice.  Google stock then quickly dropped 22 percent from $627 to $490 per share.  Is it possible that investors may lose some confidence that Google is able to generate the same profits legally?  After all, their business model replies upon the presumption that nothing online has value until it is found on Google and then monetized by their ads.  This is a clear conflict of interest between the gathering of ‘free’ information and advertising around that same content.  No wonder they oppose a bill that would limit the illegal distribution of copyrighted works online.

The other day I read a post on Facebook from a friend who said that the real elephant in the room isn’t censorship.  It is that the average person has been stealing music, movies and software for years and nobody wants the free buffet to end.  The concept that all ‘knowledge should be free’ is absurd.  While it is noble that Wikipedia remains ad-free, its founder Jimmy Wales pleads for donations totaling $16 million annually.  The world needs to get reacquainted with the concept that we all win when everyone is compensated for their hard work and creativity.

Google already censors sites they deem objectionable for content such as pornography,  racism and political protests.  They even blocked The Pirate Bay in 2009 and then backpedaled after some criticism.  Their problem with the Stop Online Piracy Act (SOPA) is not whether content on the web is blocked, it is over who does it: them or our democratically elected officials.

Last week Google distributed a Goebbels-worthy propaganda cartoon that gathered four million signatures protesting SOPA in one day.  I would be hard pressed to believe that many of those folks actually read the bill before falling in suit.  This did not demonstrate the power of the Internet, but that of one organization.  Shortly thereafter, Barack Obama made a public announcement against the bill.  This is contrary to the president’s previous commitment to remain neutral due to the fact that his two largest supporters, Hollywood and Silicon Valley, are diametrically opposed on this issue.  I don’t think I need to be a psychic detective to predict the direction of his fundraising strategy for the 2012 election.  Maybe the argument should not be about limiting the power of our government or even that of one massive corporation.  Perhaps we should focus on stopping them from becoming one and the same.

Now I’m going to finish my coffee…

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Don’t Drop the SOPA

Imagine a world where all of the world’s creative works are reduced to ones and zeros and the control of that art is in the hands of a few tycoons.  A world where those same few Wall Street companies have enough money, influence and power to force all creators to work for free.  That time is now.

Beginning midnight on Wednesday January 18th, 2012 a few popular websites shut down for 24 hours as a planned protest of the Stop Online Piracy Act and Protect IP Act known as SOPA & PIPA, respectively.  In fact, one protester’s website says “Imagine a World Without Free Knowledge.”  Reducing my creative works to ‘knowledge’  or ‘data’ that can be commoditized is so Skynet.

Some people spend their entire lives creating that one toy, one song, one book, one clothing accessory.  Their legacy.  In most cases, this creation is the only property of value they will have  to pass onto future generations.  Only to have some tycoon call it ‘information’ and re-purpose it for their own profit.  A creative work is not mere ‘knowledge’.  It’s a human creation.  Someone’s child.

This Ain’t a Movie…

Here is an excerpt from the popular movie The Matrix where the villain explains to the hero how, in the film’s bleak future, one organization controls the masses:

  • “Did you know that the first Matrix was designed to be a perfect human world? Where none suffered, where everyone would be happy. It was a disaster. No one would accept the program. Entire crops were lost. Some believed we lacked the programming language to describe your perfect world. But I believe that, as a species, human beings define their reality through suffering and misery. The perfect world was a dream that your primitive cerebrum kept trying to wake up from… …Human beings are a disease, a cancer of this planet. You’re a plague and we are the cure.

What Agent Smith did not understand was that the human condition is more than ones and zeros.  Our ideas are more than data that can be distributed perfectly with algorithms and without complication.  Humanity is suffering and pain.  Humanity is joy and laughter.  Humanity is complication.  Imposing any perfect-world scenario should not be mistaken as naive.  The last organization to almost succeed in creating a Utopian society were the Nazis.  How’s that working for you, Agent Smith?

The American dream used to be to learn a trade, earn a decent living, have a house, and make your mark.  That is still my dream and the dream of many others but it is no longer the dream that is being fed to us.  This new dream is to start a company, sell it to Wall Street for a hundred million dollars; rinse and repeat.  Although we are being told it is our dream, doesn’t it look a lot like a plan for world domination?

Let Me Clear Up a Few Things…

SOPA will not break the Internet.  The Internet is a network of millions of networks controlled by millions of people.  It’s not one thing that can break.  Yes, this regulation will create more work for some large, not-so-poverty-stricken corporations.  But these new jobs that will be created will actually help keep the virtual streets safe for our kids.

SOPA is not censorship.  Censorship is the suppression of speech or other public communication which may be considered objectionable.  This bill will not stop anyone from being original or objectionable.  It will, however, stop people from distributing your original works without your permission.

SOPA does not bypass due process.  In order for the owner of a creative work to enforce against a rogue site, they must prove to a judge that the site has received refuge from outside the United States and that there is no reasonable way to properly contact the host or registrar.  Only then will a judge sign an order to block the illegal website.

Google, Facebook and Twitter already have systems in place to filter content they deem objectionable such as spam, child pornography and even racism.  Piracy can join that mix without a ton of disruption.

I have been working to prevent the theft of others’ Intellectual Property my entire adult life just as my father did before me.  I have faith in our judicial system, which is comprised of thousands of officials whom we ourselves elect.  I do not trust a handful of tycoons.

Now, I’m going to finish my coffee…

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SOPA: Taming the Wild West

Set in the year 1865, the television show Hell on Wheels centers on the individuals working on the construction of the first transcontinental railroad.  Colm Meaney plays Thomas “Doc” Durant, a greedy entrepreneur and the driving force behind this railroad, where he hopes to take advantage of the changing times and make a fortune. Although his mad quest is noble in many ways he goes, for the most part, unwatched.  He successfully kept the US government at bay by occasionally returning to lobby Washington while his operation ran as he saw fit.

Here we are in the 21st Century, where new railroads have been constructed and new entrepreneurs are taking subsidies and lobbying the US government on how they think their throughways should be governed.  The Internet is not just a bunch of wires and tubes, but the sidewalks, highways and railroads of our nation.  Profiteers want to bamboozle you into thinking that this is not the wild west.  It is.

I was recently on Capitol Hill presenting along side many of America’s labor unions in support of the pro-jobs bill known as Stop Online Piracy Act (SOPA).  We were regular working joes presenting to congress and outside were teams of Google suits with wolfish grins.  I can tell you first-hand that those leading the charge against SOPA are the richest people in the history of mankind.  They want to make sure they can run their operations without regulation as long as they can.  The non-billionaires that oppose this bill are the gunslingers who also profit from this lawlessness.

Every nation has border security.  If a swindler tries to make his way across the American border he will likely meet with an enforcement agent and, if found a threat to American consumers, will likely be turned around and not make it across the border.  If a swindler makes it across the border, and is caught, he is deported.  SOPA is nothing more than a border protection act.

Google and Facebook are not their own nations and they do not deserve their own laws.  They are companies incorporated in the United States and want to do business here.  They also stand to benefit from the sale of illegal goods to American consumers.  Because they believe older generations’ learning curves are slower, they are making outrageous statements like we are going to “break” or “censor” the Internet.  Heed my warning — Do what is best for the consumer, not the billionaires and the gunslingers.

A great American Eleanor Roosevelt chaired a committee to draft The Universal Declaration of Human Rights.  In 1948 it was adopted by the United Nations.  Article 27 Section (2) of this declaration states, “Everyone has the right to the protection of the moral and material interests resulting from any scientific, literary or artistic production of which he is the author.”  In 2011 those rights are under attack.  Under attack by faceless perpetrators who are hiding behind these Rogue websites.   Forty-seven per cent of America’s gross national product now comes from Intellectual Property.  That means our nation’s most precious resource is its IP.  Rogue sites are not only the vessel of choice of the modern criminal, I have seen first-hand terrorist and other criminal organizations selling counterfeits online to fund their activities overseas.  I will tell you this —  They don’t care about the economic impact, labor standards or consumer safety.

The Internet is a real place with real people, and real businesses need real laws.  Don’t let these billionaires swindle you into thinking otherwise.  Wyatt Earp needs to clean up.  Let’s do this!

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Hunt People Online – Los Angeles and Toronto Classes Coming This Month!

My IPCybercrime Boot Camp has been well-received all over North America and in Europe.  Whether you are an investigator by trade, a paralegal, a lawyer or a small business person you will benefit greatly from taking this all-day course.

My class is the only class of its kind.  Instead of teaching the traditional parlor tricks we focus on my proprietary techniques and philosophy that are universal in all aspects of investigation.  The Internet has been my territory for almost two decades and I can teach you to navigate it better than ever before!

Seating is limited and time is running out.  So register now for Los Angeles on 11/14 or Toronto on 11/29.  CLICK HERE NOW!

Virtual Goods Are In As Physical Goods Are Slowing

This morning my wife and business partner Nastassia mentioned something while we were enjoying our morning coffee ritual.  Capital One Bank has moved into Cityville.  Yes, she plays the Zynga game Cityville on Facebook along with hundreds of millions of others, most of whom are over the age of thirty.

Cityville

Ever since the initial popularity of virtual worlds like World of Warcraft, The Sims and Second Life I have anticipated that virtual goods will replace, or at least enhance, the public’s interest in designer goods in the real world.  Until these Facebook games took the world by storm, the idea of virtual gaming was only for the geeky.  The folks who enveloped themselves in a world of fictional characters and rode dragons.  But not anymore.  Now, people are growing farms, raising families, fighting mafia wars and playing poker with friends near and far.  And it’s as effortless as checking their email.  But twice as fun.  The way Cityville works, as you may figure, the player creates a working town and maintains it and builds it while their friends get points/credits for participating.  Participating can be as simple as visiting and as complicated as directing a tour bus from your town to theirs to direct revenue to your friend’s city.

Until recently, each establishment in your city would require you to choose a name for it.  For example, she added a coffee shop and called it RobBucks in honor of her Starbucks enthusiast husband.  No trademarks, just make-believe business names.  Last month she told me that Best Buy had moved into town and I, being a Best Buy enthusiast as well, got a little giddy.  These items are currently free but there are tons of items within the game that cost money.  It may cost a measly dollar to repair your car, or put on nice rims.  Perhaps an extra five dollars to buy more land.  Soon, we will be paying for Nike sneakers,  Budweiser t-shirts and MacBooks.  Don’t scoff at this.  The Chinese market alone for these types of ‘microtransactions’ has eclipsed the $10 Billion mark and the USA is right behind.

I predict that these virtual establishments will soon lead to real online shopping  outlets offering both physical and virtual goods creating revenue streams previously unimaginable.  These games will soon be creating tens of billions of dollars of advertising and sales revenue for legitimate brands.  Folks, this world is about to explode and we’re in the middle of it.  If you are a trademark geek like I am, get excited.  This is our industrial revolution.

Trademark departments… Start your engines!

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A Great Conference in NYC in September

Looking south from Top of the Rock, New York City

Image via Wikipedia

Last week I attended the Outdoor Retailer Summer Market, which boasted attendance of 25,000 people in Salt Lake City, Utah.  On Day One, I was having lunch with a colleague, Andrew Love of Specialized Bicycles who was telling me of his upcoming panel at the IQPC Anti-Counterfeiting & Brand Protection Summit in New York on September 27th.  He was telling me that he is going to be presenting with representatives from DuPont and demonstrating many of the methods that fraudsters use to try to get one over on his company.  Andrew’s story is a very inspiring one.  He is a professional speed skater by trade and, like most avid winter athletes, is located in Salt Lake City.  He began working for Specialized some time ago and, through his own curiosity and need to help his customers, realized that a brand protection department was needed within his company.  Since this occurrence, Andrew single-handedly created a brand protection department at his company and is an ambassador for the entire bicycling industry in this field.  I am excited to see what he will present on his panel in NYC next month.

On Day Two, I presented on a panel with another colleague Mr. Rich Halverson who is the Unit Chief at the United States IPR Center in DC.  Over dinner later that evening, Rich was telling me of the Center’s most recent activities which included bringing on more international partners and seizures in the real and virtual worlds.  Turns out he too will be also be presenting at the IQPC Anti-Counterfeiting & Brand Protection Summit in New York on September 27th.

I’ve been a fan of IQPC and have partnered with them over the last couple of years.  I am actually a media sponsor of this particular event.  I am also a member of the great associations that support anti-counterfeiting and brand protection efforts.  This industry, and the need for this type of work, is increasing at an ever-growing speed.  I’m glad IQPC is there to pick up the slack and give these great associations the support they need.

I encourage you to check out this conference and attend.  You can click here to check it out and get 15% off as one of my readers.

Now I’m going to finish my coffee.

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Free Boot Camp Webinar, Introduces New Case Management App!

Ninja

Image via Wikipedia

One of the things I teach in my investigation classes is the importance of being able to manage the data you acquire throughout many investigations.  Unfortunately, there is nothing suitable on the market to help you do so — until now.  I have been working closely with a company called TrackVia to make my in-house database available for sale to the public.  This new product (aptly named Case Ninja) is exactly what we use at IPCybercrime.  I am giving a free webinar to promote this new amazing product at 2pm EDT on Wednesday July 15th.  Oh, and we’re giving away a free iPad to one of you.

CLICK HERE TO REGISTER!

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Riots and Conspiracy Theories


P Television

Image via Wikipedia

Rob, Tony and Sam are on today initially discussing online streaming video then, somehow, we segued into the Vancouver riots of earlier this month.  This discussion brought on lots of talk including some of Rob’s crazy theories.  Sam tells us about her favorite TV show and how it relates to the Internet.  Tony gives us tips on using WordPress.  Overall, it was a fun time and we really let loose and give you guys a glimpse into our minds and even a few secrets of the universe.

Go ahead.  Press play.  I know you want to.

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Look! On the Netbook! Is it a Plumber? Is it a Dutch Boy? No! It’s a Private Eye!

Undercover

Image by Dave-F via Flickr

A story out of folklore of the lower countries, attributed in modern fiction to Hans Brinker, depicts a little boy who walks by a dyke and observes a leak.  Anticipating disaster, he pokes his finger in the hole to plug the leak.  Eventually, he is assisted by others who keep the entire dyke from collapsing, ultimately averting a terrible outcome.  This story is often told to illustrate the effect of foresight and teamwork.

In modern times, the plumber is normally called for a job like this.  A leaky homeowner with foresight may call the local rooter-man when he first sees a drip.  I agree this event is both anticlimactic and costs a few bucks.  Steve could be accused of being a boring Monday evening date and missing the night’s episode of How I Met Your Mother.  But he likely avoided a costly disaster which could have resulted in damaged furniture, carpet and, even worse, utter obliteration of his classic 1970s LP collection.

Both of the above tales can easily be used to describe the relationship between the caretaker of a valuable public brand and their private eye.  In most entertainment the public’s excitement is equally as important as the content itself.  Humans like to be teased, surprised and entertained.  In that order.  The numerous folks involved in any given entertainment project work hard to keep these surprises under wraps so that the reveal is as dramatic and effective as it can be.  Not only is this a service to the fan, this also best insures a good financial turnout for those whose dinner table contents and mortgage payment rely on the gross receipts of the aforementioned project.

Given the above, it is no surprise that the smart folks whose job it is to insure these projects’ success have their Private Eye on speed dial.  The days of Sam Spade and Philip Marlowe are not behind us.  Next time you observe a publicity leak, call your trusty P.I.  Most of the time, the leak is the result of a misguided ne’er-do-well in search of peer recognition.  Once the veil of anonymity is removed, and the subject is addressed properly, you can often retain value for the brand and look like a superhero.

Now I’m going to finish my coffee.

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