My IPCybercrime Boot Camp has been well-received all over North America and in Europe. Whether you are an investigator by trade, a paralegal, a lawyer or a small business person you will benefit greatly from taking this all-day course.
My class is the only class of its kind. Instead of teaching the traditional parlor tricks we focus on my proprietary techniques and philosophy that are universal in all aspects of investigation. The Internet has been my territory for almost two decades and I can teach you to navigate it better than ever before!
It’s Day Two of the IACC conference and I’ve attended two panels. The first was on e-discovery and moderated by Marty Feinberg. It was very informative even for the non-techies and non-lawyers in attendance. I am currently sitting in on a seminar on brand owners’ investigation process. This is moderated by Dave Simpson from Nike and includes heavy-hitters like Lori Colbert and Kevin Read. Tonight, we are going to Gatorland which, so I hear, is the backwoods swampland version of Diensyworld. We will see. I’m sur I will post picks on Facebook, G+ or Twitter. Later, dudes!
What happens when The Online Guys get together to discuss privacy on Facebook? A lot of colorful talk and opinions galore. This week Rob, Sam, Tony & Justin open the conversation with Sam’s report that Facebook is scheduled to be hacked in the near future by the terrorist organization ‘Anonymous’. Then Rob gets Tony to expound on his theory that SkyNet may exist in these current times. This is where the conversation gets great. Each of us give our theories on the social media behemoths we know as Facebook and Google. Some conspiracies flew and some signs of reason. You will really enjoy our entertaining and very informative rants. Go ahead. Press play. I know you want to.
…and don’t forget The Online Guys Tweetup on this Monday Aug 15th at 6pm at Cactus Club Cafe, 588 Burrard St., Vancouver, BC. CLICK HERE for more details. Be there!
This week we have the privilege of having one of North Carolina’s “Twitter Elite” Justin Brackett co-host The Online Guys podcast with Rob and Samantha. Justin takes names when it comes to emerging media. On the show we discuss Rob’s counterfeit raids in Michigan, Justin’s countless projects and Samantha’s serial killer ways. Yes, really.
And a big thank you to everyone that showed up to the Online Guys Tweetup in San Francisco. We had a blast and hope you did too!
Christopher Buecheler is the author of the recent book release ‘The Blood That Bonds‘ which already has 100,000 downloads on the Kindle. Christopher used Social Media to familiarize potential fans with his content before its release and even involved them in his editing process. Come see how his experience could affect you and how you approach your work. Come on. Press play. I know you want to.
Twitter is one of the most popular communication tools in the world yet so many aspects of it, including how to apply it to business, still remain somewhat of a mystery. This week’s guest, Victoria Harres, will shed some light on this for us. Vicky is the voice and team leader behind @PRNewswire. She also manages other Twitter properties and strategies for the company. Vicky is fascinated by and regularly speaks and writes about how professionals adapt to and leverage the digital social layer that is quickly blanketing human existence. She also leads PR Newswire’s Audience Development team, which focuses on increasing the visibility of PR Newswire customer content. The team also is responsible for growing the use of PR Newswire’s free tools for journalists and bloggers such as PR Newswire for Journalists and ProfNet. Go ahead. Press play. We know you want to.
Everyone knows I’m a Google Chrome girl. I’m thoroughly impressed with one of their latest extensions, Cortex. It’s used to share content from any web page you wish on social media platforms such as Facebook, Twitter and Tumbr. And it’s lightning fast.
Installing Cortex is simple. Visit the Cortex extension page and click on the blue Install button. Follow the procedure and add the social media accounts you wish to share content on. I use it mainly to share on Twitter. After the extension is installed the fun begins.
After you find a neat article on the web you’d like to share simply hold the left-mouse button down in the middle of the paragraph. A circle will appear (see picture) showing your configured social media accounts. Select the network you’d like to share with and you’re done! The headline is automatically grabbed, the link is shortened and it’s shared. All in one step! To edit the message you’d like to share along with the link hover over the social network you’d like to use and a text field will appear. Enter your message and hit send.
This little tool has saved me a lot of time. I hope you enjoy it as much as me! Let me know your thoughts or if you have any other tools you use to share content quicker.
One of my favorite people on Twitter, a recent guest on our show Nancy Myrland, recently tweeted about something I just had to share. The title intrigued me Law firm’s Poor Use of Twitter risks ‘Damaging Their Brand’. The writer expressed an interesting point, over two thirds of the top fifty law firms have created twitter accounts. The study indicated that 66% of the firms had set up at least one twitter account; however, 19 out of 48 accounts had zero tweets despite having hundreds of followers. It’s also important to note that these accounts may not be owned by the firms in question.
This leads me to believe some law firms may have jumped on the social media band wagon without properly creating a content strategy or perhaps they wanted to “reserve” their name and figure out what to do later. The article goes on to say that these empty faceless twitter accounts lacked a clear, branded presence which in turn would confuse potential followers as to who owns the account. One of the first things I did when I joined the twittersphere was search for law firms I knew and I noticed the same thing: twitter accounts with big law names without avatars or tweets.
Creating a Twitter strategy is pretty simple. Tweets should include a variety of content dependent on what your target market/client is, what kind of practice you have and what your main goal is. Tweets should also contain links to recent developments in your area of expertise. It’s important to determine the number of tweets you’ll send out each day and who is responsible for each account. It’s also a good idea to have a backup person just in case. Tweet scheduling software such as Tweetdeck or Hootsuite can help.
If you aren’t sure about using Twitter to promote your firm’s brand please hold off creating an account. Do some research and find out if your potential clients and referral sources use it first.
Oh and here’s some very interesting law firm social media statistics Nancy was kind enough to share with me a second prior to me hitting the publish button. You can find the original post here. Isn’t she awesome? We think so.
JD Supra: On LinkedIn, 800K have law or legal in their profile.
Hubbard One: On LinkedIn, 3% are lawyers = 2,250,000
53% of in-house counsel expect their consumption of industry news & information via new media will increase in the next 6-12 months. (GALMZ)
For professional use, in-house counsel use LinkedIn, Blogs and Wikipedia. (GALMZ)
An increasing number of in-house counsel want info on their PDAs and Smart Phones. (GALMZ)
For personal use, in-house counsel like Facebook, Wikipedia, YouTube. (GALMZ)
43% of in-house counsel cited blogs are their leading source for news. (GALMZ)
26% cited they use Social Networking sites. (GALMZ)
50% of in-house counsel use LinkedIn. (GALMZ)
68% of in-house counsel are on Facebook. (GALMZ)
81 of AmLaw 100 are using Twitter. (GALMZ)
38 of AmLaw 100 are blogging. (LexBlog)
96 of AmLaw 200 are blogging. (LexBlog)
Every AmLaw 200 firm company profile on LI by default. (Apollo)
~ 5K law firms has business profiles on LI. (Apollo)
4K LI groups with the word Law. (Apollo)
31 of AmLaw 100 have Pages on Facebook. (John Byrne)
Lawyers primary reasons for use: Networking, Socializing, Client Development, Career Development, Case Investigation (ABA)
Are you ready for some football? The Online Guys are! This episode our guest is Mark Ramsey, co-host of the popular podcast Pigskin Radio who discussed the upcoming football season with us. Soon after we began talking, we realized all bets were off. We began the discussion talking about our favorite teams (Rob Philadelphia Eagles, Nils Washington Redskins and Mark Dallas Cowboys). We then began a three-way rant on performance-enhancing drugs. Then we segued into Twitter and the First Amendment. Mark also fills us in on the tech conference OpenCamp which took place this past weekend. Somehow we even wandered into the forbidden territory of the ladies of the Lingerie Football League.
You’d be crazy to skip this one.
Go ahead. Press ‘play’ above or the iTunes link below.
Are you ready for some football? The Online Guys are! This episode our guest is Mark Ramsey, co-host of the popular podcast Pigskin Radio who discussed the upcoming football season with us. Soon after we began talking, we realized all bets were off. We began the discussion talking about our favorite teams (Rob Philadelphia Eagles, Nils Washington Redskins and Mark Dallas Cowboys). We then began a three-way rant on performance-enhancing drugs. Then we segued into Twitter and the First Amendment. Mark also fills us in on the tech conference OpenCamp which took place this past weekend. Somehow we even wandered into the forbidden territory of the ladies of the Lingerie Football League.
Are you ready for some football? The Online Guys are! This episode our guest is 
Are you ready for some football? The Online Guys are! This episode our guest is 
Rob Holmes is Founder & CEO of IPCybercrime, a boutique firm providing top-rated investigations for brand owners and their attorneys.
