Tag Archives: Law

If Hasbro Had Called Me…

Nerf

Nerf (Photo credit: Helgi Halldórsson/Freddi)

I read yesterday in TechCrunch that Hasbro had used brainless tactics to enforce a simple case of overzealous fandom in an IP-related case.  A popular toy gun blog, Urban Taggers, had reported about an upcoming Nerf product being offered on the Chinese marketplace Taobao.  Hasbro representatives then contacted this blogger asking for his address so they could send free Nerf guns for his fans.  Instead of free guns, this blogger received legal action from Hasbro and their attorneys.  This is a common tactic used in the IP enforcement industry, but extremely flawed.

When the business of leaking products on blogs was heating up, we began receiving requests from clients asking us to have content removed.  While many employed the above plan against their fans, our clients consulted IPCybercrime.  We identified the bloggers and explained the situation to them in a friendly, yet parental, fashion.  No letters, threats or lies.  If that didn’t work, we contacted their parents (even if they were full grown adults).  You can click here to read about VentureBeat’s coverage of IPCybercrime’s part in a positive campaign for what turned out to be a billion dollar release.  As Churchill said, “It is better to jaw-jaw than to war-war.”  The lesson?  If Hasbro had called IPCybercrime, this would never have happened.

Now I’m going to finish my coffee.

Leave a Comment
WordCamp Los Angeles

September 26th - 27th, 2015

Hi-Tech P.I.

Helping people see the forest for the trees, online.

Knockoff Report™

News and Views in the World of Anti-Counterfeiting

Candy Noble's Blog

The Sprint to November

Twitchy

Who Said What

Kat Scratch

Catch the Fever

talk normal

Tim Phillips makes the bad noises stop

Charleen's Chateau

Just another WordPress.com weblog

IP Litigation From Flyover Country

Copyright, Trademark, Trade Secret & Patent Litigation Blog

Jetpack for WordPress

Your WordPress, Connected.

Lorelle on WordPress

Helping you learn more and do more with WordPress

WordPress.com News

The latest news on WordPress.com and the WordPress community.

Follow

Get every new post delivered to your Inbox.

Join 492 other followers

%d bloggers like this: