Tag Archives: facebook

Why the New gTLDs Don’t Matter

If somebody wanted to name their product or company during the Dot Com Boom they wanted to own the .com.  After all, it was the Dot Com Boom, not the Dot Poo Boom.  Their second choice was .net, then .org, and so forth. The Web 2.0 generation no longer cared for an accurately-spelled domain at all costs.  Flickr, Bit.ly, Scribd, Delicio.us and Instagr.am became the creative norm.  Part of this resulted because startups realized it was poor stewardship of their investors’ money to pay for a slick name when the product execution matters most.

Don Draper of Mad Men works on Madison Avenue

Don Draper of Mad Men works on Madison Avenue (Photo credit: Wikipedia)

The only reason to buy .poo is if .com, .net, .org, .biz, .info, .tv, .me, .cc, .ws, .us and .co are already taken and you still think the name would be effective in branding your product or service.  When Delicio.us was acquired by Yahoo!, they bought delicious.com.  Instagr.am bought instagram.com once it was financially feasible.  Virtually the only thing on Instagram’s website is a link to their mobile app.  Facebook paid $1 Billion for this company and a website wasn’t even a part of their business model.

We saw what happened with the release of the .xxx gTLD.  Nobody in their right mind wanted to be in the ghetto if they could have the prime .com real estate.  Even the porn industry preferred to be on Rodeo Drive.  I work with companies that defensively purchase domains for their projects but the average budgets are about $10K.  If they don’t get the domain at a reasonable price, then oh well.  They know owning the .com is a component to their branding process, but not ‘the’ component.  Search engine optimization, social media, mobile and execution are far more important.  I can’t remember the last time I typed w w w dot anything.  I go to my browser’s Google bar, type the brand name and click a result. There is a sucker born every minute.  I don’t care who visits knockoffreport.poo.  Do you?

Now I’m going to finish my coffee.

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Monday’s Magic

facebook

facebook (Photo credit: sitmonkeysupreme)

Facebook Defends CISPA, Denies Plans to Share User Data

Google’s Brin Bashes Hollywood, China, Facebook as Enemies of Internet Freedom

Are Intellectual Property and National Security Really Linked?

Homeland Security Agents Raid El Paso Flea Market

The Pirate Party Forced to Shut Down its Pirate Bay Proxy Today

Ultimate Fighting, Boxing on Pay TV Spark ‘Pirate’ Lawsuits

37,000 Pirated CDs Seized in Beemapally

Crime Gangs Using Counterfeit Market to Launder Money

Senator Schumer Visits Area to Push Ban on Fake Wine

Thailand Fighting Counterfeit Goods

Teller of Penn and Teller Magic Act Sues Over Trick Theft

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Sh*t Excel Users Say

Case NinjaWe recently launched a case management application called Case Ninja which is a commercial version of the data management system we have been using in-house at IPCybercrime since 2004.  With it, we have tracked our tens of thousands of Intellectual Property cases without the loss of one record or report.  The cutting-edge technology used to write the Case Ninja  application is called TrackVia.  Below is a video that anyone who uses Excel to manage their cases can relate.  If you are still using spreadsheets to manage your cases, you need to call us at (972) 422-2100 for a free Case Ninja trial.

Five Easy Steps to Success in Online Brand Protection™

Five Easy Steps to Success in Online Brand Protection™IPCybercrime released a white paper entitled Five Easy Steps to Success in Online Brand Protection™ along with the below accompanying infographic. When our CEO Rob Holmes began outlining his upcoming book The Brand Protection Bible (due in 2013) he realized that everything a brand owner needs to know to get started with a successful online program could be summed up in five words, with brief instructions, that fit into one simple page.  This is to be the definitive approach to protecting any brand online.

This was created as a free reference for Brand Protection professionals.  If you find any of this information helpful, please share the link, download the white paper and the infographic, use them, and circulate freely to anyone you think might find it useful.  We encourage you to post this to your Intellectual Property website or blog and include it in your association newsletter. If you need a different size for your website, blog, or newsletter, need an accompanying article or interview, have different printing requirements, or have any other requests regarding this piece, send an email to rob@ipcybercrime.com.

 Five Easy Steps to Success in Online Brand Protection™

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Friday’s Fandango

Counterfeit Drugs Becoming Big Business Worldwide

What Wikipedia Won’t Tell You

Post SOPA, Influential Tech Investor Favors ‘Blacklisting’ Pirate Sites

A Brief History Of US Anti-Piracy Efforts

Reports of Counterfeit Parts Have Quadrupled Since 2009

Counterfeit Drugs Becoming Big Business Worldwide

Recent Examples of Counterfeit Drugs Distributed in the US

Fakes Infiltrate Injectable Drugs

Facebook and Twitter do not need anti-piracy software, says court

Spinning the Online-Piracy Debate

Shopping for Luxuries Online? Beware of Knockoffs, BBB Warns

$1 Million In Counterfeit ‘Beats By Dre’ Headphones & iPads Confiscated By NYPD

Cents and Censorbility

Google recently forfeited a half billion dollars generated by counterfeit drugs sales after being being held responsible by the United States Department of Justice.  Google stock then quickly dropped 22 percent from $627 to $490 per share.  Is it possible that investors may lose some confidence that Google is able to generate the same profits legally?  After all, their business model replies upon the presumption that nothing online has value until it is found on Google and then monetized by their ads.  This is a clear conflict of interest between the gathering of ‘free’ information and advertising around that same content.  No wonder they oppose a bill that would limit the illegal distribution of copyrighted works online.

The other day I read a post on Facebook from a friend who said that the real elephant in the room isn’t censorship.  It is that the average person has been stealing music, movies and software for years and nobody wants the free buffet to end.  The concept that all ‘knowledge should be free’ is absurd.  While it is noble that Wikipedia remains ad-free, its founder Jimmy Wales pleads for donations totaling $16 million annually.  The world needs to get reacquainted with the concept that we all win when everyone is compensated for their hard work and creativity.

Google already censors sites they deem objectionable for content such as pornography,  racism and political protests.  They even blocked The Pirate Bay in 2009 and then backpedaled after some criticism.  Their problem with the Stop Online Piracy Act (SOPA) is not whether content on the web is blocked, it is over who does it: them or our democratically elected officials.

Last week Google distributed a Goebbels-worthy propaganda cartoon that gathered four million signatures protesting SOPA in one day.  I would be hard pressed to believe that many of those folks actually read the bill before falling in suit.  This did not demonstrate the power of the Internet, but that of one organization.  Shortly thereafter, Barack Obama made a public announcement against the bill.  This is contrary to the president’s previous commitment to remain neutral due to the fact that his two largest supporters, Hollywood and Silicon Valley, are diametrically opposed on this issue.  I don’t think I need to be a psychic detective to predict the direction of his fundraising strategy for the 2012 election.  Maybe the argument should not be about limiting the power of our government or even that of one massive corporation.  Perhaps we should focus on stopping them from becoming one and the same.

Now I’m going to finish my coffee…

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Don’t Drop the SOPA

Imagine a world where all of the world’s creative works are reduced to ones and zeros and the control of that art is in the hands of a few tycoons.  A world where those same few Wall Street companies have enough money, influence and power to force all creators to work for free.  That time is now.

Beginning midnight on Wednesday January 18th, 2012 a few popular websites shut down for 24 hours as a planned protest of the Stop Online Piracy Act and Protect IP Act known as SOPA & PIPA, respectively.  In fact, one protester’s website says “Imagine a World Without Free Knowledge.”  Reducing my creative works to ‘knowledge’  or ‘data’ that can be commoditized is so Skynet.

Some people spend their entire lives creating that one toy, one song, one book, one clothing accessory.  Their legacy.  In most cases, this creation is the only property of value they will have  to pass onto future generations.  Only to have some tycoon call it ‘information’ and re-purpose it for their own profit.  A creative work is not mere ‘knowledge’.  It’s a human creation.  Someone’s child.

This Ain’t a Movie…

Here is an excerpt from the popular movie The Matrix where the villain explains to the hero how, in the film’s bleak future, one organization controls the masses:

  • “Did you know that the first Matrix was designed to be a perfect human world? Where none suffered, where everyone would be happy. It was a disaster. No one would accept the program. Entire crops were lost. Some believed we lacked the programming language to describe your perfect world. But I believe that, as a species, human beings define their reality through suffering and misery. The perfect world was a dream that your primitive cerebrum kept trying to wake up from… …Human beings are a disease, a cancer of this planet. You’re a plague and we are the cure.

What Agent Smith did not understand was that the human condition is more than ones and zeros.  Our ideas are more than data that can be distributed perfectly with algorithms and without complication.  Humanity is suffering and pain.  Humanity is joy and laughter.  Humanity is complication.  Imposing any perfect-world scenario should not be mistaken as naive.  The last organization to almost succeed in creating a Utopian society were the Nazis.  How’s that working for you, Agent Smith?

The American dream used to be to learn a trade, earn a decent living, have a house, and make your mark.  That is still my dream and the dream of many others but it is no longer the dream that is being fed to us.  This new dream is to start a company, sell it to Wall Street for a hundred million dollars; rinse and repeat.  Although we are being told it is our dream, doesn’t it look a lot like a plan for world domination?

Let Me Clear Up a Few Things…

SOPA will not break the Internet.  The Internet is a network of millions of networks controlled by millions of people.  It’s not one thing that can break.  Yes, this regulation will create more work for some large, not-so-poverty-stricken corporations.  But these new jobs that will be created will actually help keep the virtual streets safe for our kids.

SOPA is not censorship.  Censorship is the suppression of speech or other public communication which may be considered objectionable.  This bill will not stop anyone from being original or objectionable.  It will, however, stop people from distributing your original works without your permission.

SOPA does not bypass due process.  In order for the owner of a creative work to enforce against a rogue site, they must prove to a judge that the site has received refuge from outside the United States and that there is no reasonable way to properly contact the host or registrar.  Only then will a judge sign an order to block the illegal website.

Google, Facebook and Twitter already have systems in place to filter content they deem objectionable such as spam, child pornography and even racism.  Piracy can join that mix without a ton of disruption.

I have been working to prevent the theft of others’ Intellectual Property my entire adult life just as my father did before me.  I have faith in our judicial system, which is comprised of thousands of officials whom we ourselves elect.  I do not trust a handful of tycoons.

Now, I’m going to finish my coffee…

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Friday’s Foghorn

Symbol used by the Church of Kopimism (whaaaaat?!)

Pro-Piracy Group Says It’s Now A Recognized Religion In Sweden

Microsoft Sues Comet Over Counterfeit CDs

Twitter, Facebook, Google Endorse Alternate Online Piracy Bill

eBay Buyer Destroys $2,500 Violin After it Was ‘Deemed Counterfeit’

Edmonton Troubleshooter: How Not to Fall For Fakes

Police, Packers Put Counterfeit Tickets on Display

Battle Over Internet Piracy Heats Up

Good Morning, Monday

Stop Online Piracy Act Vote Delayed

The Case for SOPA Legislation

Counterfeit Goods Seized in Moose Jaw

Software Piracy in Serbia

Facebook, Google, Twitter and the Internet Knockoff Economy

Brooks Sports Busts Australian Counterfeiting Operation

NY Man Pleads Guilty to Selling Fake Tickets

Fake Tickets For Sold-out Cowboys-Bucs Game Land Four in Trouble

NBI Seizes Counterfeit Motorcycle Spare Parts

Here’s How They Wage War at the Port

 

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Wednesday’s Headlines

 

McGruff the Crime Dog

Image via Wikipedia

Administration Launches Campaign Against Counterfeit Goods

Mozilla Amps Up Fight Against Anti-Piracy and Internet Protection Bills

US Judge Orders Hundreds of Sites “De-Indexed” From Google, Facebook

SEC Warns Fans About Counterfeit Tickets

McGruff Is Now Asking the Public to Take a Bite Out of Counterfeiting

Museum of Fakes: German Gallery Showcases Best Knockoffs

How Effective Is Justice Department Crackdown on Counterfeit Goods Dealers?

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