If somebody wanted to name their product or company during the Dot Com Boom they wanted to own the .com. After all, it was the Dot Com Boom, not the Dot Poo Boom. Their second choice was .net, then .org, and so forth. The Web 2.0 generation no longer cared for an accurately-spelled domain at all costs. Flickr, Bit.ly, Scribd, Delicio.us and Instagr.am became the creative norm. Part of this resulted because startups realized it was poor stewardship of their investors’ money to pay for a slick name when the product execution matters most.
The only reason to buy .poo is if .com, .net, .org, .biz, .info, .tv, .me, .cc, .ws, .us and .co are already taken and you still think the name would be effective in branding your product or service. When Delicio.us was acquired by Yahoo!, they bought delicious.com. Instagr.am bought instagram.com once it was financially feasible. Virtually the only thing on Instagram’s website is a link to their mobile app. Facebook paid $1 Billion for this company and a website wasn’t even a part of their business model.
We saw what happened with the release of the .xxx gTLD. Nobody in their right mind wanted to be in the ghetto if they could have the prime .com real estate. Even the porn industry preferred to be on Rodeo Drive. I work with companies that defensively purchase domains for their projects but the average budgets are about $10K. If they don’t get the domain at a reasonable price, then oh well. They know owning the .com is a component to their branding process, but not ‘the’ component. Search engine optimization, social media, mobile and execution are far more important. I can’t remember the last time I typed w w w dot anything. I go to my browser’s Google bar, type the brand name and click a result. There is a sucker born every minute. I don’t care who visits knockoffreport.poo. Do you?
Now I’m going to finish my coffee.
We recently launched a case management application called Case Ninja which is a commercial version of the data management system we have been using in-house at IPCybercrime since 2004. With it, we have tracked our tens of thousands of Intellectual Property cases without the loss of one record or report. The cutting-edge technology used to write the Case Ninja application is called TrackVia. Below is a video that anyone who uses Excel to manage their cases can relate. If you are still using spreadsheets to manage your cases, you need to call us at (972) 422-2100 for a free Case Ninja trial.
Google recently forfeited a half billion dollars generated by counterfeit drugs sales after being being held responsible by the United States Department of Justice. Google stock then quickly dropped 22 percent from $627 to $490 per share. Is it possible that investors may lose some confidence that Google is able to generate the same profits legally? After all, their business model replies upon the presumption that nothing online has value until it is found on Google and then monetized by their ads. This is a clear conflict of interest between the gathering of ‘free’ information and advertising around that same content. No wonder they oppose a bill that would limit the illegal distribution of copyrighted works online.
The other day I read a post on Facebook from a friend who said that the real elephant in the room isn’t censorship. It is that the average person has been stealing music, movies and software for years and nobody wants the free buffet to end. The concept that all ‘knowledge should be free’ is absurd. While it is noble that Wikipedia remains ad-free, its founder Jimmy Wales pleads for donations totaling $16 million annually. The world needs to get reacquainted with the concept that we all win when everyone is compensated for their hard work and creativity.
Google already censors sites they deem objectionable for content such as pornography, racism and political protests. They even blocked The Pirate Bay in 2009 and then backpedaled after some criticism. Their problem with the Stop Online Piracy Act (SOPA) is not whether content on the web is blocked, it is over who does it: them or our democratically elected officials.
Last week Google distributed a Goebbels-worthy propaganda cartoon that gathered four million signatures protesting SOPA in one day. I would be hard pressed to believe that many of those folks actually read the bill before falling in suit. This did not demonstrate the power of the Internet, but that of one organization. Shortly thereafter, Barack Obama made a public announcement against the bill. This is contrary to the president’s previous commitment to remain neutral due to the fact that his two largest supporters, Hollywood and Silicon Valley, are diametrically opposed on this issue. I don’t think I need to be a psychic detective to predict the direction of his fundraising strategy for the 2012 election. Maybe the argument should not be about limiting the power of our government or even that of one massive corporation. Perhaps we should focus on stopping them from becoming one and the same.
Now I’m going to finish my coffee…
Imagine a world where all of the world’s creative works are reduced to ones and zeros and the control of that art is in the hands of a few tycoons. A world where those same few Wall Street companies have enough money, influence and power to force all creators to work for free. That time is now.
Beginning midnight on Wednesday January 18th, 2012 a few popular websites shut down for 24 hours as a planned protest of the Stop Online Piracy Act and Protect IP Act known as SOPA & PIPA, respectively. In fact, one protester’s website says “Imagine a World Without Free Knowledge.” Reducing my creative works to ‘knowledge’ or ‘data’ that can be commoditized is so Skynet.
Some people spend their entire lives creating that one toy, one song, one book, one clothing accessory. Their legacy. In most cases, this creation is the only property of value they will have to pass onto future generations. Only to have some tycoon call it ‘information’ and re-purpose it for their own profit. A creative work is not mere ‘knowledge’. It’s a human creation. Someone’s child.
This Ain’t a Movie…
Here is an excerpt from the popular movie The Matrix where the villain explains to the hero how, in the film’s bleak future, one organization controls the masses:
- “Did you know that the first Matrix was designed to be a perfect human world? Where none suffered, where everyone would be happy. It was a disaster. No one would accept the program. Entire crops were lost. Some believed we lacked the programming language to describe your perfect world. But I believe that, as a species, human beings define their reality through suffering and misery. The perfect world was a dream that your primitive cerebrum kept trying to wake up from… …Human beings are a disease, a cancer of this planet. You’re a plague and we are the cure.
What Agent Smith did not understand was that the human condition is more than ones and zeros. Our ideas are more than data that can be distributed perfectly with algorithms and without complication. Humanity is suffering and pain. Humanity is joy and laughter. Humanity is complication. Imposing any perfect-world scenario should not be mistaken as naive. The last organization to almost succeed in creating a Utopian society were the Nazis. How’s that working for you, Agent Smith?
The American dream used to be to learn a trade, earn a decent living, have a house, and make your mark. That is still my dream and the dream of many others but it is no longer the dream that is being fed to us. This new dream is to start a company, sell it to Wall Street for a hundred million dollars; rinse and repeat. Although we are being told it is our dream, doesn’t it look a lot like a plan for world domination?
Let Me Clear Up a Few Things…
SOPA will not break the Internet. The Internet is a network of millions of networks controlled by millions of people. It’s not one thing that can break. Yes, this regulation will create more work for some large, not-so-poverty-stricken corporations. But these new jobs that will be created will actually help keep the virtual streets safe for our kids.
SOPA is not censorship. Censorship is the suppression of speech or other public communication which may be considered objectionable. This bill will not stop anyone from being original or objectionable. It will, however, stop people from distributing your original works without your permission.
SOPA does not bypass due process. In order for the owner of a creative work to enforce against a rogue site, they must prove to a judge that the site has received refuge from outside the United States and that there is no reasonable way to properly contact the host or registrar. Only then will a judge sign an order to block the illegal website.
Google, Facebook and Twitter already have systems in place to filter content they deem objectionable such as spam, child pornography and even racism. Piracy can join that mix without a ton of disruption.
I have been working to prevent the theft of others’ Intellectual Property my entire adult life just as my father did before me. I have faith in our judicial system, which is comprised of thousands of officials whom we ourselves elect. I do not trust a handful of tycoons.
Now, I’m going to finish my coffee…
This morning my wife and business partner Nastassia mentioned something while we were enjoying our morning coffee ritual. Capital One Bank has moved into Cityville. Yes, she plays the Zynga game Cityville on Facebook along with hundreds of millions of others, most of whom are over the age of thirty.
Ever since the initial popularity of virtual worlds like World of Warcraft, The Sims and Second Life I have anticipated that virtual goods will replace, or at least enhance, the public’s interest in designer goods in the real world. Until these Facebook games took the world by storm, the idea of virtual gaming was only for the geeky. The folks who enveloped themselves in a world of fictional characters and rode dragons. But not anymore. Now, people are growing farms, raising families, fighting mafia wars and playing poker with friends near and far. And it’s as effortless as checking their email. But twice as fun. The way Cityville works, as you may figure, the player creates a working town and maintains it and builds it while their friends get points/credits for participating. Participating can be as simple as visiting and as complicated as directing a tour bus from your town to theirs to direct revenue to your friend’s city.
Until recently, each establishment in your city would require you to choose a name for it. For example, she added a coffee shop and called it RobBucks in honor of her Starbucks enthusiast husband. No trademarks, just make-believe business names. Last month she told me that Best Buy had moved into town and I, being a Best Buy enthusiast as well, got a little giddy. These items are currently free but there are tons of items within the game that cost money. It may cost a measly dollar to repair your car, or put on nice rims. Perhaps an extra five dollars to buy more land. Soon, we will be paying for Nike sneakers, Budweiser t-shirts and MacBooks. Don’t scoff at this. The Chinese market alone for these types of ‘microtransactions’ has eclipsed the $10 Billion mark and the USA is right behind.
I predict that these virtual establishments will soon lead to real online shopping outlets offering both physical and virtual goods creating revenue streams previously unimaginable. These games will soon be creating tens of billions of dollars of advertising and sales revenue for legitimate brands. Folks, this world is about to explode and we’re in the middle of it. If you are a trademark geek like I am, get excited. This is our industrial revolution.
Trademark departments… Start your engines!