Holmes Presenting at 27th Annual Intellectual Property Law Conference in DC

American Bar AssociationIPCybercrime’s founder Rob Holmes was invited by the American Bar Association to speak at their 27th Annual Intellectual Property Law Conference in Washington DC on Thursday March 29th on a panel entitled “Licensing, Control and Monitoring of Trademark Use on Social Media Websites”.

  • What effects do trademarks and social media have on each other? What are some of the efforts taken by in-house counsel to protect and enforce their intellectual property rights when they, their domestic and foreign licensees, and distributors, or others elect to market their brands via social media websites? The decision to host user-generated interactive content on one’s own site versus a well-established third-party social media site will be addressed, as will quality control provisions in domestic and cross-border licensing agreements and their relationship to trademark usage guidelines, social media policies and best practices.

Rob Holmes SpeakingIn Rob Holmes’ segment he will be laying the foundation of how trademarks and social media affect e-commerce on a daily basis.  From Facebook and Twitter to eBay and Craigslist, Social Media and e-commerce are blending together in this connected society.  This presentation combines Rob’s professional and personal passions: Intellectual Property protection and Social Media.  He will be joined by a panel of distinguished experts including Matthew Asbell (Ladas & Parry LLP), Robert Doerfler (SVP Worldwide), Fawn Horvath (Macy’s Inc.) and Kelly Slavitt (Reckitt Benckiser).

Five Easy Steps to Success in Online Brand Protection™

IPCybercrime released a white paper entitled Five Easy Steps to Success in Online Brand Protection ™ along with the below accompanying infographic. When our CEO Rob Holmes began outlining his upcoming book The Brand Protection Bible (due in 2013) he realized that everything a brand owner needs to know to get started with a successful online program could be summed up in five words, with brief instructions, that fit into one simple page.  This is to be the definitive approach to protecting any brand online.

Click here to download the free whitepaper

This was created as a free reference for Brand Protection professionals.  If you find any of this information helpful, please share the link, download the white paper and the infographic, use them, and circulate freely to anyone you think might find it useful.  We encourage you to post this to your Intellectual Property website or blog and include it in your association newsletter. If you need a different size for your website, blog, or newsletter, need an accompanying article or interview, have different printing requirements, or have any other requests regarding this piece, send an email to rob@ipcybercrime.com.

Five Easy Steps to Success in Online Brand Protection™

Dexter and the Detective

In the popular television shows Dexter, CSI and Quincy, the title characters  examine specific items or scenes and issue reports on their lab analysis.  The detective unit then introduces the findings to the formal investigation process.  Although, in these fictional television shows, the forensic examiners are featured throughout an entire investigation, this is not the case in real life.  By the time the detective has come to his conclusions, the forensic examiner has moved on to dozens of cases just like it.

Now that the computer forensics field has become a fast-growing one, the line has blurred between detectives and forensic examiners.  Some of the recent laws requiring these examiners to obtain state-issued private investigator licenses began with geek squad types helping wives spy on their cheating husbands’ computers.  Thanks Dexter.  I got this.

What makes anyone good is that they are passionate and highly qualified at one thing.  A racecar driver is no mechanic, Samuel Colt was no Wyatt Earp and vice versa.  Forensic examiners are good at examining blood spatter, ballistics, computers, or something else.  Detectives are good at determining whodunit, often using those reports.  A good detective in the online space spends most of her/his personal and professional time socializing online.  In other words, take the time to be a person in that space.

I consider myself one of the best at investigating Intellectual Property issues online.  I am successful because I have a passion that is unbound and experience that derives from that passion.  Nobody expects you to be good at everything.  Have the courage to be pigeonholed.


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