Archive | March, 2012

Five Easy Steps to Success in Online Brand Protection™

IPCybercrime released a white paper entitled Five Easy Steps to Success in Online Brand Protection ™ along with the below accompanying infographic. When our CEO Rob Holmes began outlining his upcoming book The Brand Protection Bible (due in 2013) he realized that everything a brand owner needs to know to get started with a successful online program could be summed up in five words, with brief instructions, that fit into one simple page.  This is to be the definitive approach to protecting any brand online.

Click here to download the free whitepaper

This was created as a free reference for Brand Protection professionals.  If you find any of this information helpful, please share the link, download the white paper and the infographic, use them, and circulate freely to anyone you think might find it useful.  We encourage you to post this to your Intellectual Property website or blog and include it in your association newsletter. If you need a different size for your website, blog, or newsletter, need an accompanying article or interview, have different printing requirements, or have any other requests regarding this piece, send an email to rob@ipcybercrime.com.

Five Easy Steps to Success in Online Brand Protection™
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Dexter and the Detective

In the popular television shows Dexter, CSI and Quincy, the title characters  examine specific items or scenes and issue reports on their lab analysis.  The detective unit then introduces the findings to the formal investigation process.  Although, in these fictional television shows, the forensic examiners are featured throughout an entire investigation, this is not the case in real life.  By the time the detective has come to his conclusions, the forensic examiner has moved on to dozens of cases just like it.

Now that the computer forensics field has become a fast-growing one, the line has blurred between detectives and forensic examiners.  Some of the recent laws requiring these examiners to obtain state-issued private investigator licenses began with geek squad types helping wives spy on their cheating husbands’ computers.  Thanks Dexter.  I got this.

What makes anyone good is that they are passionate and highly qualified at one thing.  A racecar driver is no mechanic, Samuel Colt was no Wyatt Earp and vice versa.  Forensic examiners are good at examining blood spatter, ballistics, computers, or something else.  Detectives are good at determining whodunit, often using those reports.  A good detective in the online space spends most of her/his personal and professional time socializing online.  In other words, take the time to be a person in that space.

I consider myself one of the best at investigating Intellectual Property issues online.  I am successful because I have a passion that is unbound and experience that derives from that passion.  Nobody expects you to be good at everything.  Have the courage to be pigeonholed.

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Video

Sh*t Excel Users Say

Case NinjaWe recently launched a case management application called Case Ninja which is a commercial version of the data management system we have been using in-house at IPCybercrime since 2004.  With it, we have tracked our tens of thousands of Intellectual Property cases without the loss of one record or report.  The cutting-edge technology used to write the Case Ninja  application is called TrackVia.  Below is a video that anyone who uses Excel to manage their cases can relate.  If you are still using spreadsheets to manage your cases, you need to call us at (972) 422-2100 for a free Case Ninja trial.

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